Labs is the venture side of the studio. We team up with businesses, new starts and people with an idea, draft a custom agreement, and in some cases fully fund the build ourselves under an agreed payback arrangement.
Custom software has been the preserve of businesses with a six-figure budget and a procurement process. Everyone else gets handed a generic platform and told to change how they work to suit it.
That is backwards. The business knows its own process better than any product team ever will. Labs exists to get properly built, genuinely bespoke tools into the hands of organisations that were never going to be able to commission them the traditional way.
Sometimes that means a commission. Sometimes it means we carry the cost and get paid back out of what the thing earns or saves. The route is agreed in writing before we start.
There is no price list here. Every arrangement is drafted around the project, the risk and who stands to gain from it.
We believe in the idea enough to carry the build cost ourselves. You get the solution built with no upfront fee, under an agreed payback arrangement once it earns or saves money.
You cover part of the build, we cover the rest. Used when a project is commercially sound but the timing is tight.
No fee up front. Project Pixel takes an agreed share of the revenue or savings the solution generates, capped and time-limited in writing.
For genuine new ventures. We build the product in exchange for a minority stake, with the terms drafted before a single line of code exists.
The straightforward route. You own it outright, we scope it, quote it and build it. No stake, no payback, no strings.
Live builds, working prototypes and concepts we are actively looking for partners on. This list grows as solutions ship.
Commissioned build
Briefs, files, approvals, invoices and project chat in one place, replacing the email thread that nobody can find anything in.
View the build →Commissioned build
Custom qualification flows that ask the questions your team would ask, so the enquiries that land are the ones worth having.
View the build →Shared cost
A stripped-back pipeline built around one team's actual stages, not a configurable everything-machine nobody finishes setting up.
View the build →Funded by Project Pixel
A short guided assessment that produces a plain-English report on what to fix first, without a sales pitch attached to every answer.
View the build →Funded by Project Pixel
A guided tool that turns a rough project idea into the scope, costs and evidence a funding application actually asks for.
View the build →Revenue share
Ongoing measurement instead of a scramble three weeks before the report is due.
View the build →Not a spec, not a wireframe. The thing that costs you hours every week or the gap you keep seeing in your market.
An honest read on whether software fixes it, whether anyone will pay for it, and whether it is worth building at all. Sometimes the answer is no and we say so.
Funded, shared cost, revenue share, equity or straight commission. Terms are written down before any build starts, including what happens if it does not work.
A real, usable version in front of real users quickly. Not a deck, not a clickable mockup.
Measure what it changed. Extend it, hand it over, or shelve it honestly. You own your data either way.
A straight no costs you an afternoon. A bad build costs you a year.
Tell us the problem. If it is a fit we will draft an agreement, and if it is not we will tell you why in plain English.