// Insights

Field notes on
websites that work.

Short, useful pieces on copy, SEO and design for service businesses. No filler, no listicles — the actual thinking behind sites that convert.

// Process10 min read
Website redesign vs rebuild in 2026: how to decide (and what it actually costs)
Redesign or rebuild? A practical UK framework for deciding — with the SEO, performance and cost trade-offs of each path, and the signals that tell you which one you need.
18 July 2026
// SEO11 min read
SEO for tradespeople in the UK: the 2026 playbook for plumbers, electricians, joiners and builders
A practical SEO playbook for UK tradespeople in 2026 — how to rank for local trade searches, win Google Business Profile calls, and beat directory sites like Checkatrade organically.
18 July 2026
// SEO12 min read
AI search optimization in 2026: how to get cited in ChatGPT, Perplexity, Claude and Google AI Overviews
Traditional SEO ranks pages. AI search cites answers. Here's how to structure your site in 2026 so ChatGPT, Perplexity, Claude and Google AI Overviews quote you as the source.
18 July 2026
// Process11 min read
How much does a website cost in the UK in 2026? An honest price breakdown
A no-nonsense breakdown of what a website actually costs in the UK in 2026 — freelancer, agency, template and fixed-price studio pricing, with what's included and what isn't.
12 July 2026
// Design9 min read
Webflow vs WordPress in 2026: which is right for a UK small business?
A grounded 2026 comparison of Webflow and WordPress for UK small business websites — cost, speed, SEO, security, editing experience and long-term ownership.
12 July 2026
// Process12 min read
The small business website checklist: 27 things every UK site needs in 2026
A comprehensive checklist of everything a UK small business website needs in 2026 — copy, SEO, performance, accessibility, analytics, compliance and content — with no fluff.
12 July 2026
// SEO7 min read
Web design in Fife: what local service businesses actually need to rank and convert in 2026
A practical, local-first guide to web design in Fife — Glenrothes, Kirkcaldy, St Andrews and Dunfermline. What ranks, what converts, and what a Fife business should pay for.
11 July 2026
// SEO9 min read
Web design UK: the 2026 pricing, standards and hiring guide for SMEs
A no-fluff guide to web design in the UK in 2026 — real pricing bands, GDPR and accessibility rules that now bite, Core Web Vitals, and how to choose between freelancer, studio and in-house.
11 July 2026
// Design10 min read
Modern web design in 2026: the global trends actually worth building around
A grounded look at the global web design trends worth engineering into a 2026 build — performance-first design, editorial minimalism, INP, motion restraint, AI content risk and typography systems.
11 July 2026
// Process6 min read
How long a website project really takes — and what makes it slip
A realistic website project timeline for a UK service business, from deposit to launch. The three stages that eat weeks, and the fixes that keep a build on schedule.
1 July 2026
// Process5 min read
How to choose a web design package for a UK service business
Picking between a five-page site, a ten-page site and a bespoke build isn't about budget — it's about the shape of your business. Here's how to decide, without over-buying.
3 June 2026
// Copy4 min read
Homepage headlines that convert: a four-part formula for service businesses
Most service-business homepages open with a vague promise. Here's a four-part homepage headline formula that turns cold traffic into enquiries — with UK examples.
14 May 2026
// SEO7 min read
Local SEO for small business: the UK service-business checklist most sites still miss
Local SEO for small business owners doesn't need dark arts — it needs the unglamorous checklist most UK service sites skip. Here's what actually moves rankings.
22 April 2026
// Design6 min read
Website conversion rate: what actually moves it on service-business sites
Website conversion rate isn't fixed by animation, palette or hero video. Six specific decisions drive enquiries on UK service-business sites — here they are.
30 March 2026

// Reference

Web design glossary

45+ web design, SEO and performance terms in plain English.

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// Free tool

Website cost calculator

Real 2026 UK price range in 60 seconds. No email required.

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// Next steps

Plan your next site

Ready to turn what you just read into a website that works? Here's where to go next.