Section 01
Why the right website changes the shape of a service business
For most service businesses the website is the first serious conversation a prospective customer has with the brand. It arrives before the phone call, before the quote and often before a competitor even gets a look. A confused, slow or dated site quietly loses work every week — not through obvious failure, but by giving people a reason to keep looking.
A well-built website does the opposite. It answers the questions buyers actually ask, ranks for the terms they actually search, loads quickly on the phones they actually use, and guides them cleanly to an enquiry. Project Pixel treats the website as a working commercial asset, not a brochure — every page has a job to do.
Section 02
The kinds of websites Project Pixel builds
Most projects fall into one of a handful of shapes. Fixed-price packages (Pixel Five, Pixel Ten, Pixel Twenty and Pixel Bespoke) cover full company websites. Tailored projects from £500 cover the smaller, sharper builds that sit alongside them.
Service business websites
Multi-page sites for trades, clinics, consultancies, agencies, care providers, hospitality and professional services — built around a real sales funnel with locations, services and case studies.
Landing pages and campaign pages
Single, focused pages designed to convert paid traffic or a specific campaign audience. Faster to launch, easier to test, and typically the highest-ROI page on the site.
Website redesigns
Modern rebuilds of tired WordPress, Wix or Squarespace sites — same brand, sharper positioning, better performance and a much cleaner path to enquiry.
Multi-location and directory sites
Sites with real location or service structure — proper URL hierarchy, per-location content and internal linking that supports local SEO instead of fighting it.
Content-rich SEO websites
Sites where the content library is the strategy — service pillars, supporting articles, case studies and clear internal linking designed to rank for a defined topic set.
Section 03
What is included in every website
Every Project Pixel website — whether a fixed package or a tailored project — is built on the same foundations. Strategy first, then sitemap, then design, then build, then launch. Nothing important is left to chance and nothing important is charged as an extra.
Strategy and sitemap
A clear positioning statement, target audience, primary calls to action and a full page map before a pixel is drawn.
Responsive design and accessibility
Designed for phones first, then scaled up. Legible type, sensible contrast and a layout that behaves on real devices — not just the designer's monitor.
SEO foundations
Clean URL structure, proper page titles and meta descriptions, semantic headings, structured data where it helps, XML sitemap and robots configuration.
Analytics, forms and tracking
GA4 and consent-friendly analytics, enquiry forms wired to email or CRM, and conversion tracking so marketing spend can actually be measured.
Launch support and portal
Domain and DNS support at launch, plus ongoing access to the Project Pixel client portal for updates, requests and future projects.
Section 04
How a website project runs at Project Pixel
Every website project moves through the same clear seven-stage process — from deposit and brief through design and build to launch. Fixed packages follow it strictly; tailored projects follow a lighter version scaled to the scope. The point is the same either way: no missing weeks, no vague WIP, and no surprise invoices.
Section 05
Fixed website packages versus tailored web projects
Fixed packages exist to make the buying decision easy for a full company website. Scope, price and timeline are defined in advance, which is exactly what most owners want when the site is a known quantity.
Tailored web projects from £500 exist for the work that doesn't fit into a package — a single campaign landing page, a redesign of an existing site, a conversion-focused rebuild of a critical page, or a smaller standalone project. Every tailored project is quoted individually against a written scope.