// Free tool · 2026 UK pricing

How much should your
website actually cost?

60 seconds, no email, no spam. Answer seven questions and see a real 2026 UK price range - built from what studios like ours quote for service businesses this year.

01

How many pages do you need?

Home, about, services, contact all count. Landing pages count separately.

02

Who's writing the copy?

Copy is usually where projects stall - good writing is worth the spend.

03

How custom is the design?

04

Will you edit the site yourself?

05

Bookings, payments or shop?

06

What SEO do you need at launch?

07

How fast do you need it live?

// Methodology

How the numbers are built

The ranges above come from real 2026 quotes we and peer studios have issued to UK service businesses this year - accountants, trades, solicitors, clinics, hospitality and B2B firms. They assume a small, senior studio (not a marketplace freelancer, not a London-brand agency).

Each answer nudges the range: bigger sites cost more to design and QA, custom copy pulls hours from writing not templating, a login area or ecommerce checkout adds real engineering, and rush timelines cost more because they crowd out other work.

We deliberately show a range, not a single number. Anyone quoting a fixed price from a seven-question form without seeing your content or brand is guessing - the range is honest, the fixed quote comes after a proper brief.

// What actually moves the price

Seven levers, ranked by impact

  1. Login areas & custom apps

    The biggest single cost driver. A booking dashboard or client portal turns a website into a small software project - expect £1,500-£4,500 on top of the base site.

  2. Copywriting

    Good copy is where a site earns its keep. Studios that write for you charge £600-£1,400 more, and it's usually the best money you spend.

  3. Ecommerce

    Adding a real checkout (Stripe, Shopify) is £900-£2,400. Simple pay-a-deposit buttons are cheaper; multi-currency shops are dearer.

  4. Design fidelity

    Template themes are quick. Fully custom Figma → build adds £400-£900. Adding brand identity (logo, palette, type) adds another £500-£900 on top.

  5. Timeline

    Rush jobs displace other work. Under three weeks typically adds 20-30% because we reshuffle to accommodate you.

  6. SEO at launch

    Basic on-page SEO is included by any decent studio. A proper launch pack (keyword research, structured data, content plan) is £400-£900 extra.

  7. Page count

    Additional pages add QA, responsive design and copy time - but past page five, the marginal cost per page drops as the design system settles.

// FAQ

Common questions about web design pricing

How much does a website cost in the UK in 2026?+
A professional small business website in the UK costs between £1,500 and £8,000 in 2026, depending on page count, whether copy is written for you, whether you need bookings or ecommerce, and how much SEO work is included at launch. Complex sites with login areas or shops can go higher.
Why do freelancer quotes come in so much lower?+
Freelancers usually price hours, not outcomes - and often leave copy, SEO and QA to you. That works if you have time and know what to ask for. Studios wrap those in and price the whole thing, which is why the number looks bigger but the total cost of getting live is often similar.
Should I pay monthly or one-off?+
For a one-off build we recommend a fixed price with a deposit and a launch payment. Monthly plans make sense for ongoing SEO, hosting and support - not for the build itself. Avoid anyone who bundles the build into a 24-month contract; you lose the site if you leave.
What about £99 template sites?+
Fine for hobby projects and personal pages. Not fine for a business that relies on the site for leads - you'll spend the money you saved on rebuilds and lost enquiries within a year.
Do you offer a fixed price?+
Yes - every Project Pixel build is fixed price, agreed before we start. Send us a brief through the Start page and you'll have a real number within a working day.
// Next steps

Turn this range into a real project

You've got a number in mind - here's what to do with it.