Ranking nationally for a broad term is vanity. Ranking in the map pack for the thing people search when they need you today is revenue. We set up the profile, the pages, the citations and the review flow, then show you what changed.
The standard local SEO retainer is a few hundred a month for a monthly report nobody reads, a handful of directory submissions, and a blog post written by someone who has never visited your town. Twelve months later you are still on page two, but you have paid for a year of activity. The work that actually moves local rankings is unglamorous and mostly front-loaded: a properly built Google Business Profile with the right categories and services, consistent name, address and phone across the directories that matter, a real page for each town or service you want to appear for, and a system that keeps reviews arriving. We do that work as a defined project, hand it over, and only stay involved if there is genuinely something to do.
Correct primary and secondary categories, service and area setup, photos, products, posts, Q&A seeded, messaging switched on. The single highest-leverage local asset, and usually the most neglected.
A real page per town and per service, each with its own copy, proof and structured data. Not the same paragraph with the place name swapped, which Google has been ignoring since about 2013.
Consistent listings across the directories that carry weight in the UK, plus a review request flow so new reviews arrive steadily rather than in one suspicious burst.
Map pack position for your core terms in your actual catchment, calls and direction requests from the profile, and enquiry form submissions. Not impressions, not domain authority, not a traffic-light dashboard. If the phone is not ringing more in three months, something needs changing and we will tell you what.
Deeper reads on local search, review strategy and the pages that win map pack positions.
What Fife service businesses actually need from a website - local search, Google Business Profile, real examples.
National guidePricing bands decoded, GDPR & WCAG 2.2, Core Web Vitals, and how to pick between freelancer, studio and in-house.
Global trendsPerformance-first design, editorial minimalism, INP replacing FID, and where AI content quietly hurts SEO.
Five-minute brief, no phone tag, no vague hourly rates. If a package fits, we'll say so - if it doesn't, we'll tell you that too.