// Concept projectWork · Architecture

Vector Architects

A concept build for a fictional independent architecture studio wanting to attract residential extension and new-build enquiries.

// The brief

What we set out to solve

Vector is a made-up studio we sketched to show how a small residential practice could present its work online without looking like every other minimal architect site. The brief: quiet, editorial, and unmistakably focused on the type of client they want to attract.

// Approach

How we'd build it

Positioning

One-line proposition, three named service tracks (Extension, New Build, Refurb) rather than a generic 'Services' page. Every page written for the homeowner sitting on planning-permission anxiety, not for the RIBA jury.

Design language

Editorial two-column layouts, oversized project imagery, restrained typography, generous whitespace. Enough to feel serious; not so much that it forgets to sell.

Enquiry flow

Every project detail page ends with a targeted CTA — 'Discuss a project like this' — that pre-fills the enquiry form with the project type, so the initial call already has context.

// Scope

What's in a build like this

This is what the delivered project would include end-to-end under the Pixel Ten package.

✓5-page multi-service site
✓Full copywriting from a brief
✓Design system + component library
✓Local SEO groundwork
✓Analytics + Search Console setup
✓10 working-day delivery target

// Search intent

What the audience is actually Googling

Homeowners considering an architect Google service-first, area-second: 'architect for kitchen extension [town]', 'RIBA architect near me', 'side return extension cost [city]'. They shortlist on portfolio at a glance, then read the service page for reassurance on process and fees.

// Representative queries this build targets

architect [town]residential architect near mekitchen extension architect [city]side return extension costRIBA chartered architect [area]new build architect UK

// Why this build stands out

What separates it from a template architecture site

Service-track pages instead of a Services list

Each track (Extension, New Build, Refurb) is its own SEO-targeted page with cost bands, planning notes and a matched portfolio filter — the exact answers homeowners search for.

Portfolio pieces that rank

Each project page carries its own metadata, alt text and CreativeWork schema — becoming a search entry point in its own right, not decoration.

Context-aware enquiry form

The CTA on a project page pre-fills the enquiry with project type and budget band, so the first call is already qualified.

// FAQ

Questions we get about builds like this

Can this approach work for a commercial practice?+

The structure carries over — swap residential service tracks for commercial sectors (workplace, healthcare, education) and the portfolio-as-SEO approach still applies.

How is this different from a template Squarespace architect site?+

Template sites give you gallery + about + contact. This build treats each service and each project as a search-ranked entry point, with schema and copy that Google actually rewards.

What if we don't have professional photography yet?+

We design a launch state that works with a smaller image set and a phased approach — the site can grow into new project photography without needing a redesign.

Would this be Pixel Ten or Pixel Twenty?+

Launch (10-day) for a five-page core; Growth (15-day) if you want an insights hub or filtered portfolio at scale.

// Want one like this?