■ Concept projectWork · Professional services
Northgate Chambers
A concept build for a fictional barristers' chambers that needs a credible multi-practice site and clear routes for solicitor referrals.
What the concept set out to solve
Northgate is an invented set of chambers we designed to show how a mid-sized practice could present its people, its practice areas and its instructing process without looking like every other legal directory listing. The brief: authoritative, easy to navigate, and unmistakably built for the instructing solicitor.
How I'd build it
Practice-area architecture
Each practice group (Commercial, Family, Crime, Public) gets its own landing page with named barristers, recent work themes and a direct clerks' contact - replacing the generic 'Our People' grid that most chambers sites default to.
Barrister profiles as entry points
Every profile is a proper page with call-year, appointments, notable cases (redacted where needed) and Person schema - so a Google search for the individual lands on a chambers-owned page, not LinkedIn.
Instructing flow
A dedicated 'Instruct a barrister' route with clerks' direct line, out-of-hours contact and a short brief-upload form that files straight into the clerks' inbox with the practice area pre-tagged.
What's in a build like this
This is what a delivered project of this shape would include end-to-end, scoped and quoted as a Pixel Site build.
- ✓8-page site with practice-area hubs
- ✓Individual barrister profile pages
- ✓Copywriting from clerks' interviews
- ✓Legal-sector SEO groundwork
- ✓Clerks' enquiry routing
- ✓10 working-day delivery target
What people are likely to search for
Instructing solicitors and lay clients search differently. Solicitors Google chambers plus practice area ('commercial chambers Manchester', '[barrister name] chambers'); lay clients search by problem ('barrister for financial remedy hearing'). The site has to answer both without diluting either.
What separates it from a template professional services site
Practice areas as ranked hubs
Each practice area is a keyword-targeted page with named barristers, recent themes and clerks' contact - so it ranks for the solicitor's actual search, not just the chambers name.
Barrister profiles with Person schema
Every profile carries structured data, call year, appointments and specialisms - so an individual name search returns the chambers page above third-party directories.
Clerks-first enquiry flow
Brief upload with practice-area routing filters the noise and gets the right clerk on the right instruction faster.
