// Industries · Health & Clinics

Health & Clinics websites.

Health and clinic websites live or die on how easy it is to find the right treatment and book it. We build calm, clear, credible sites that make private patients feel confident before they pick up the phone.

// Why it matters

What's actually different about this industry

Health decisions are personal. If your site is generic, cluttered or dated, prospective patients quietly click away and choose someone else. Calm, clear design and honest copy convert.

// What we pay attention to

Priorities on a health & clinics build

01

Treatment clarity

Each treatment gets its own page with what it is, who it's for, what to expect, and what it costs.

02

Booking

Direct integration with Dentally, Cliniko, Semble, or a clean fallback form if you're not on a platform yet.

03

Regulatory tone

GDC / GMC / HCPC references handled properly. No claims we can't back up.

// Typical sitemap

Pages a health and clinics site usually needs

Not a fixed list — this is what we typically start from and adapt to your specific offer during onboarding.

  • Home
  • Treatments (per service)
  • About + practitioners
  • Fees + finance
  • Book online
  • Contact
// Search intent

What your customers actually type into Google

Patients search by symptom and by treatment. 'Invisalign cost [town]', 'physio for lower back pain near me', 'private GP appointment [area]'. They want a specific answer, a fee range they can trust, and a clear next step — not a carousel of smiling stock photos.

// Representative queries we build for
[treatment] [town][treatment] cost UKprivate [specialism] near medentist accepting new patients [town][symptom] treatment [town]best [clinic type] [town] reviews
// Why us for health & clinics

What we do that template shops and generalist agencies don't

One page per treatment, done properly

What it is, who it's for, what to expect, what it costs, what the recovery looks like. The information patients Google for, on the page they land on.

MedicalWebPage schema

Structured data specific to medical content so Google understands and features it correctly — most clinic sites skip this entirely.

GDC / GMC / HCPC-safe copy

We write to the marketing guidance of your regulator. No claims we can't back, no 'best in the UK', no before/afters that break the rules.

// FAQ

Things health & clinics clients ask us

Can you integrate with Dentally, Cliniko or Semble?+
Yes — direct booking embeds or deep links straight from every treatment page. We can also build a clean fallback form if you're between platforms.
Are you familiar with GDC / GMC / CQC marketing rules?+
Yes — we write and review copy against the relevant regulator's advertising standards before launch, and flag anything that would risk a complaint.
Should we publish prices?+
Usually yes — patients search for cost, and pages with transparent pricing convert far better. We'll advise on 'from' pricing vs full price lists based on your treatments.
Can we add before/after galleries?+
Where your regulator allows it (e.g. certain dental cases), yes — with the required consents and disclaimers. We won't build something that puts your registration at risk.
// Suggested package

Most health & clinics builds start with Pixel Ten.

Not sure? A five-minute call sorts it out — pick a package on your own timeline, or bounce it off us first.