// Dental website design

Dental websites that help patients understand treatments and take the next step.

Project Pixel builds clear, professional websites for dental practices and orthodontic clinics. Explain treatments, build trust and make it easier for patients to enquire or book.

  • One page per treatment, done properly
  • GDC-safe copy reviewed before launch
  • Direct booking integration
  • Local SEO groundwork included
// Why generic websites don't work

What's usually wrong — and what your site should do instead

Common problems
  • Treatment pages are too thin to rank or convert
  • Patients can't find pricing or a clear next step
  • Booking buttons are hidden below the fold
  • Mobile experience is clunky and slow
  • FAQs are missing — patients ring reception for basics
  • Content sounds clinical rather than patient-friendly
  • You don't show up for '[treatment] in [town]' searches
What your website should do instead
  • Full treatment pages with fees and next steps
  • A clear booking or enquiry journey from every page
  • Mobile-first design that feels professional
  • Patient-friendly copy that still reads as credible
  • FAQs that reduce reception admin
  • Local visibility for treatment-based searches
  • GDC-safe content you can defend on inspection
// Checklist

What your dental practices website should include

  • 01Homepage focused on trust and bookings
  • 02One page per treatment (whitening, implants, aligners, veneers, etc.)
  • 03Clear aligner / orthodontic pages where relevant
  • 04New patient information
  • 05Fees or finance information
  • 06Team profiles with GDC numbers
  • 07Patient FAQs
  • 08Reviews and testimonials
  • 09Compliant before/after gallery structure (where permitted)
  • 10Location page and directions
  • 11Booking or enquiry journey
  • 12Blog or patient guides
// Recommended package

Most dental practices builds start on Pixel Twenty.

Pixel Twenty suits multi-treatment clinics that need dedicated treatment pages, an insights hub and stronger local SEO. Pixel Ten is a good fit for smaller practices with a tighter treatment mix.

Recommended

Pixel Twenty

Fixed-price. Delivered through the Project Pixel client portal. SEO foundations included.

See what's included →
// Suggested sitemap

A starting-point sitemap for dental practices

This is only a starting point. Your final sitemap is confirmed through your Project Pixel onboarding.

01
Home
02
Treatments
03
Clear Aligners
04
Braces
05
New Patients
06
Fees
07
About
08
Team
09
Reviews
10
FAQs
11
Blog
12
Contact
// SEO & content

Search topics that build organic visibility

These are the topics and location angles we'd typically build into a dental practices content plan. Ongoing content is delivered through Pixel Content once the site is live.

  • Dentist in [location]
  • Orthodontist in [location]
  • Clear aligners in [location]
  • Braces in [location]
  • How long does orthodontic treatment take?
  • Clear aligners vs braces
  • What to expect at your first appointment
// FAQs

Things dental practices clients ask us

All copy is written and reviewed to GDC advertising standards. We don't make clinical guarantees or misleading treatment promises.

How much does a dental website cost?+
Multi-treatment practices usually fit Pixel Twenty (£4,995); single-location practices with a smaller treatment mix can start on Pixel Ten (£1,995).
Can you create treatment pages?+
Yes — one page per treatment, with a consistent structure (what it is, who it's for, what to expect, fees, next step).
Can you help write patient-friendly content?+
Yes — we draft from a short interview with the clinical lead, review with you, and check everything against GDC marketing standards.
Can you add booking links?+
Yes — direct booking embeds or deep links from every treatment page. We wire Dentally, Semble, Cliniko or your existing platform.
Can you support dental SEO?+
Yes — location and treatment-in-location pages, MedicalWebPage schema, review schema and Google Business Profile alignment are built in.
Can you create content for clear aligners or braces?+
Yes — dedicated pages for Invisalign, clear aligner alternatives and fixed braces are standard, with fee bands and treatment timelines.
// Ready?

Make it easier for patients to choose you.

Choose a fixed Project Pixel package or request a free website audit and we'll tell you honestly what to improve first.