// Beauty & wellness website design

Premium websites for beauty, aesthetics and wellness businesses.

Project Pixel creates stylish, easy-to-use websites for salons, clinics and wellness brands. Showcase treatments, build trust and make booking simple.

  • Booking-first design
  • One page per treatment
  • Pricing that clients can trust
  • Instagram-aware architecture
// Why generic websites don't work

What's usually wrong — and what your site should do instead

Common problems
  • Social media looks good but the website feels weak
  • Treatment information is unclear or missing
  • Booking links are hidden below the fold
  • Pricing is difficult to find or absent
  • Reviews aren't visible on the pages that matter
  • FAQs are missing so DMs pile up
  • Mobile experience lets the brand down
  • Brand visuals feel inconsistent with the salon
What your website should do instead
  • A homepage that feels as polished as your salon
  • Clear treatment pages with pricing and booking
  • One-tap booking from every page
  • Real reviews on every treatment page
  • FAQs that reduce your DM workload
  • A mobile experience that looks premium
  • Brand visuals that match your Instagram and space
// Checklist

What your beauty & wellness website should include

  • 01Visual homepage that leads with your work
  • 02One page per treatment
  • 03Pricing / treatment menu
  • 04Booking links or embed
  • 05Reviews and testimonials
  • 06Gallery
  • 07Team / therapist profiles
  • 08FAQs
  • 09Gift voucher information (if relevant)
  • 10Location and opening hours
  • 11Instagram integration
  • 12Aftercare or preparation guides
// Recommended package

Most beauty & wellness builds start on Pixel Ten.

Pixel Ten fits most salons and clinics — enough space for treatments, pricing, booking flow, gallery and FAQs without paying for pages you don't yet need.

Recommended

Pixel Ten

Fixed-price. Delivered through the Project Pixel client portal. SEO foundations included.

See what's included →
// Suggested sitemap

A starting-point sitemap for beauty & wellness

This is only a starting point. Your final sitemap is confirmed through your Project Pixel onboarding.

01
Home
02
Treatments
03
Pricing
04
About
05
Team
06
Reviews
07
Gallery
08
FAQs
09
Blog
10
Contact / Book
// SEO & content

Search topics that build organic visibility

These are the topics and location angles we'd typically build into a beauty & wellness content plan. Ongoing content is delivered through Pixel Content once the site is live.

  • Beauty salon in [location]
  • Aesthetics clinic in [location]
  • Massage therapist in [location]
  • Best facial for [skin concern]
  • What to expect from [treatment]
  • Treatment aftercare guide
  • Gift voucher landing pages
// FAQs

Things beauty & wellness clients ask us

How much does a beauty website cost?+
Most salons and clinics fit Pixel Ten (£1,995) — space for treatments, pricing, booking flow, gallery and FAQs. Multi-location or aesthetics-heavy brands often stretch to Pixel Twenty.
Can you connect online booking?+
Yes — Fresha, Timely, Phorest, Treatwell, Booksy or your existing platform. Direct embed or deep link, whichever converts better.
Can you create treatment pages?+
Yes — one page per treatment, with a consistent structure (what it is, who it's for, aftercare, price, book now).
Can you add pricing?+
Yes — full menus or 'from' pricing depending on your model. Clients search for cost, and pages with pricing convert better.
Can you connect Instagram?+
Yes — live feed or curated gallery, plus links to your reels from relevant treatment pages.
Can you help with local SEO?+
Yes — location and treatment-in-location pages, review schema and Google Business Profile alignment are built in.
// Ready?

Make your website feel as polished as your service.

Choose a fixed Project Pixel package or tell us what you need and we'll recommend the right route.