Section 01
Why social media should be doing a job, not filling a calendar
Most small-business social feeds exist because someone once said they should. They post because Tuesday needs a post. That approach is expensive time for very little return.
Project Pixel treats social as a working channel connected to the rest of the business — website traffic, enquiries, recruitment, brand recognition, customer education and campaigns. Every post is there because it earns its place, not because the calendar demanded one.
Section 02
What Project Pixel handles on social
Social media is a set of moving parts — strategy, content, design, scheduling, community, reporting and paid. Project Pixel scopes each engagement around the parts that actually matter for the business.
Social media strategy
Which channels earn the effort, what the account is actually saying, and how it connects to enquiries, hiring and brand.
Monthly content planning
A written monthly plan — themes, formats, campaigns, key dates — instead of guessing what to post on the day.
Copywriting and branded graphics
Post copy that sounds like the business, plus on-brand graphics that don't look like a template pack.
Scheduling and community management
Content scheduled at sensible times, replies handled promptly and DMs monitored where agreed.
Campaigns and launches
Coordinated social pushes around website launches, service launches, seasonal campaigns and recruitment drives.
Reporting and paid social
Monthly reporting on what actually moved the needle, plus paid campaign support where agreed.
Section 03
Social connected to the rest of the business
Social lives at its best next to the other work — the website is where enquiries convert, the SEO content library is a well of repurposable material, and internal campaigns give social real news to talk about. Project Pixel treats those channels as one system, not four separate marketing budgets.
Section 04
Rough shapes of social engagements
Every social engagement is quoted individually — pace, channels, content type and paid support all move the number. As a rough guide, most engagements fall into one of three shapes.
Social Starter
Content planning, branded posts, copywriting, scheduling and a monthly review. Suits a single primary channel and a steady, sustainable pace.
Social Growth
More frequent content, multiple platforms, campaign support, monthly reporting and content repurposing. Suits businesses actively pushing on social as a channel.
Social Partner
Wider channel management, strategic planning, campaigns, video coordination, paid social support and ongoing optimisation. Suits businesses treating social as a core marketing pillar.